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Business design
Positioning, offer structure, ICP, and the shape of a practice built to compound. The foundation the rest of the work builds on.
A membership for founders of solo practices who want to build like a firm — with mentoring, community, coaching, and on-demand support across the four disciplines that actually compound a business.
Three tiers, from self-directed access to a monthly 1:1 with Ian. Starting at $97 a month.
Coaches, consultants, fractional operators, agency principals — founder-run practices that have proven the offer and are ready to build the systems that let a single-member firm operate like a real business.
You've had traction. You know your ceiling isn't demand — it's how much of the business still runs on you. You want mentoring and community from people building the same kind of practice, and enough guided support to install the systems without stalling out.
Best fit for founders ready to work on the business, not just in it. Least fit for founders looking for a group program to consume rather than a working environment to participate in.
Every tier covers the same four pillars. What changes across tiers is the depth of engagement — from self-directed access to a working 1:1 rhythm with Ian.
Positioning, offer structure, ICP, and the shape of a practice built to compound. The foundation the rest of the work builds on.
Traffic, conversion, and economics. The math and the motions that turn positioning into pipeline and revenue.
Your business as a system of systems. Documented processes, a real operating rhythm, and the leverage that comes from both.
Where AI creates real leverage in a solo practice — built into your operating stack from day one, not bolted on later.
Start where you are. Move up when the value calls for it. All tiers include the four pillars, the community, and access to the Routine Machine and Project Concierge. Guild access unlocks at Core.
Annual pay: two months free at every tier.
A 30-minute working session. We'll look at where your practice is today and pick the tier that matches the leverage you're after.
Book a working session →